Human Connection & Trust Is Central To Everything We Do
Digital tools and platforms change extremely fast. Even platforms as ubiquitous as Google that people take for granted are precarious to count on to always be around.
When working with clients to design websites and marketing strategies, our approach is always focused on the deepest level, at the core element to all marketing, and the thing we know will not change – people.
We take a human centered approach based fundamentally on storytelling, journey design, and human connection to build trust.
This human centered approach to design and marketing is effective because it emphasizes quality connection over vanity metrics like eyeballs, and is at its root technology agnostic – meaning your story will stay relevant no matter what turn the digital landscape takes.
Design & Marketing Approach
We Analyze, Strategize, Execute, then Measure & Refine
To get consistent design and marketing results, know the impact our efforts are actually achieving, and always be acting to improve the outcome (iteratively), we take a very feedback driven approach to our work.
1. Analyze
To understand your business goals, the desires and behaviors of your target audience, the competitive landscape, and what it will take to achieve success, our first step is to analyze the situation and scout out the important factors at play.
2. Strategize
Our next step is to develop a comprehensive strategy that will take you where you want to go. A good strategy encompasses the important factors defined in the analysis, and outlines the methods, vehicles, and tactics that will be employed to best achieve success.
3. Execute
With a strategic plan in place, the next step is execution. We develop the designs, materials, and assets outlined in the previous stages to fulfill the strategic plan and achieve the desired goals outlined in the Analysis phase.
4. Measure
Measuring efforts and results is essential to knowing where we are on the road to success. Tracking the right metrics serves as a guiding light to keep us on track, adjust when things need correcting, and also lets us know when things are working well and we should double down.
5. Refine
Acting to refine our efforts in response to key metrics leads to a virtuous cycle where outcomes feed back to continually inform and improve results.
